Ethically Made in LA
Est. 1996
Welcome Back!
Wholesale news articles belowQuick Ship Prong & Bezels in Diamond & CZ
We are thrilled to announce that beginning on March 15, 2026, we will be offering Bezels and Prongs with Diamonds and CZs as part of our successful Quick Ship program! These items are staples in every shop. It is our hope that we can relieve some of the stress associated with maintaining high inventory counts, especially with recent gold increases. A list of all available sizes can be found in the downloads section of the pricing overlay. All are available in 14KY, 14KW, and 14KR gold. Other sizes, karats, and gemstones will continue to be available via normal ordering. Soon, our Website and Portal (currently in development) will offer a direct link to all Quick Ship items offered for easy ordering. The industry’s highest quality Jewelry - Fast!
What led you to start BVLA?
Nick: I didn’t have a green card. I was in Massachusetts cooking, a friend of mine asked me to come work at the jewelry store. I didn’t really like the selling, I was shy when I was younger. I’d hide in the back and I taught myself to make jewelry. Provincetown (on Cape Cod) was a “Gay destination spot” and back in the 90’s, everybody was coming asking for nipple jewelry and these big chunky things. I thought “there must be a way you can make this nicer.” I started to make a nice little line of jewelry. It was difficult, but I really believed the jewelry didn’t have to look so utilitarian. I kept working at it, and kept working at it.
Where is the BVLA product sold?
Nick: BVLA products are sold everywhere in the world. It’s sold in Europe, we have hundreds of accounts in Europe. We only sell in piercing stores and not regular jewelry stores, because we believe you need an expert piercer like Brian to put it in. You could have a hack put it in and it doesn’t look good. It’s in the wrong place, it doesn’t sit properly, or it’s the wrong type of jewelry. We’ve chosen to only sell to piercing stores, as opposed to jewelry stores. We sell in beautiful piercing shops in Europe, Asia, and Australia, every continent except Antarctica at this point. We sell to fine piercing shops everywhere in the world. We have a couple of stores in London called Sacred Gold that we partner with. We have stores that sell us exclusively for gold, like Brian, like many stores all over the country. Thousands of accounts in the United States. We’re also careful, we only sell to the best stores.
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How many stores in LA? Nick: Probably 15 in the heart of LA, then we have about 10 in San Diego. What is it about Brian that makes you a good team? Nick: Brian appreciates beauty in life, Brian appreciates quality. Brian’s a very clever man when it comes to style and styling people. Because he’s the best, he wants to work with the best. And he is the best!
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@ 2026 BVLA .
Ethically Handmade in California USA.
Ethically Handmade in California USA.